Privacy Policies generally include:

• The information that is collected by the website or application.
• The purpose of collecting the data.
• Data storage, security and access.
• Details of data transfers.
• Affiliated websites or organisations.
• Use of ‘cookies’.

‘Cookies’ are small data files that business’ place onto the web browser of users. These files collect information about consumer behaviour such as a user’s preferred language, device settings, browser activities and more which allow for an enhanced and personalised user experience.

Cookies can perform one or all of the following functions:

• Authentication
• Security: detects suspicious and unusual behavior
• Performance-optimization
• Analytics and Research
• Most crucially, advertising: delivering a better experience for both internet users and advertisers. These cookies allow advertisers to target people most likely to be interested in their product according to their past internet browsing history

Due to this usage of consumer information, legislation requires transparency between the internet users and businesses in how their information will be used, allowing them to consent or refuse. This is done through a Cookie Policy which is either presented integrated within the Privacy Policy or separate.